bold impact, fresh perspective
The Guava Collective is a women-of-color-led design and design firm, blending bold creativity with diverse perspectives. Like the guava fruit, we offer distinctive, vibrant, and eclectic design experiences for visionary corporations.
Our
Story
Welcome to The Guava Collective, where creativity knows no bounds and boldness is our middle name. Owned by Women of Colour, we're not your average marketing and design firm – we're a powerhouse of innovation and daring ideas.
At Guava Collective, we don't just follow trends – we set them. Our team specializes in pushing boundaries and breaking through the ordinary to deliver design services that command attention and leave a lasting impact. From vibrant visuals to out-of-the-box concepts, we're here to revolutionize the way corporations communicate with the world.
But our mission goes beyond just design. We're on a mission to disrupt the industry, championing diversity and inclusivity every step of the way. Through our work, we aim to uplift underrepresented voices and challenge the status quo. Because at The Guava Collective, we believe that true change comes from embracing the bold, celebrating diversity, and daring to be different. Join us as we redefine what it means to make a statement in the world of design and marketing.
Our Services
GRAPHIC DESIGN
& BRANDING
The Guava Collective's Graphic Design & Branding Studio infuses each project with a vibrant and eclectic touch. From eye-catching graphics for print and digital to full-scale brand development, we specialize in helping brands stand out in bold and exotic ways.
DIGITAL
ADVERTISING
Embrace bold digital advertising with The Guava Collective. From social media to Google, we create captivating campaigns that elevate your online presence, utilizing services like Wi-Fi Marketing and Facebook Advertising.
BRAND STRATEGY
& VISUAL IDENTITY DEVELOPMENT
Just like the diverse varieties of guava, we offer comprehensive brand development services. Whether optimizing existing brand guidelines or crafting a new identity, we bring flair and distinction to every project.
WEBSITE DEVELOPMENT & DESIGN
Step into The Guava Collective's world of web development and design, where every site is a masterpiece of performance and style. Our focus is on sales conversion and lead generation, delivering visually stunning, user-friendly websites.
DIGITAL MARKETING/
MARKETING
Unlock the power of strategic email marketing with The Guava Collective. Our services go beyond mere communication tactics – we craft campaigns that resonate with your audience. With A&B testing, full design, and strategy implementation, we ensure your message is heard loud and clear.
PROFESSIONAL PHOTOGRAPHY
& VIDEOGRAPHY
Experience the visual richness of The Guava Collective's photography and videography services. Our custom content captures the essence of your brand for websites, brochures, and digital advertising with an eclectic and vibrant flair.
TRADITIONAL
PUBLIC RELATIONS
At The Guava Collective, we pride ourselves on understanding the ever-evolving media landscape. With our expertise in storytelling and media relations, we secure earned coverage across leading publications, creating opportunities that resonate nationwide.
Meet the Team
Co-Founder & Art Director
Emilie Estrada
Emilie's creative journey began in her youth, where she discovered a passion for art and design. Blending innate talent with formal education and practical experience, she has carved out a unique niche in the design world. Like the guava fruit's bold flavor, Emilie brings a vibrant and distinctive touch to her work. Her ability to fuse creativity with technical expertise has earned her widespread recognition across diverse industries. Continuously pushing boundaries, she explores new techniques and delivers impactful creations that resonate deeply with audiences, showcasing the enduring impact of dedication and talent in design.
Co-Founder & Art Director
Shavanti Smith
Shavanti is a seasoned graphic designer with over a decade of experience, known for her collaborations with government agencies and international brands on projects ranging from graphics to stage designs. Like the guava's exotic allure, Shavanti brings a sense of adventure and innovation to her work. Her adeptness at visually communicating complex ideas has made her a sought-after partner, while her commitment to quality has established her as a leader in the field as the founder of her own design company. Shavanti also shares her expertise as a lecturer at a local college, inspiring the next generation of designers to push boundaries and make meaningful contributions to the industry.
Co-Founder & Art Director
Katrina Estacio
Katrina is a highly skilled graphic designer with a decade of experience, specializing in corporate communications and social media marketing, particularly within municipal design. Like the guava's versatility, Katrina's dynamic creativity resonates through her work, ensuring impactful engagement across various platforms. Collaborating with prestigious organizations such as the City of Toronto, York Region, Town of Aurora, and Town of Caledon, she crafts visually compelling designs that effectively communicate unique messages while adhering to branding guidelines and regulations.
Public Relations & Communications
Vanessa Clarke
Like the guava—bold, vibrant, and versatile—Vanessa blends creativity, precision, and purpose in the media and communications world. With over 20 years of experience across diverse sectors, she has mastered the art of crafting impactful stories and strategies. From leading print media teams to helping orchestrate large-scale events, Vanessa’s ability to turn vision into reality defines her work. Her passion for storytelling and dedication to helping others fuel her drive to transform bold ideas into meaningful, lasting narratives.
Our Work
OUR
CLIENTS
